Lazybird Coffee - Campaign Strategist, Copywriter, and Designer

This campaign for aimed to boost awareness of the café’s unique menu items among Bay Area “foodie” influencers and social media users.

Deliverables included social media content, billboard ads, and in-store signage to create buzz and drive both foot traffic and online engagement. This creative strategy focused on showcasing the brand’s community-focused roots and crave-worthy menu items.