Personal Project - Copywriter, Strategist, Designer / Image Credit: Mist Nails

For a peak-summer campaign, I created La Dolce Vita Nails, a concept inspired by the Italian philosophy of savoring life’s simple pleasures. The campaign pairs the ease and elegance of la dolce vita with Olive & June’s at-home manicure system. Anchored by the headline “the art of doing less, beautifully,” the concept reframes DIY manicures as a small luxury.