Advertising & Culture Final Project - Messaging Strategist

For our final project, I led the messaging strategy for Fresh Finds, a mobile app designed to enhance the farmers market experience for regular shoppers. The app allows users to find local markets, view real-time updates, connect with vendors, and stay in-the-know about seasonal produce.

As the messaging strategist, I developed the brand’s core voice and tagline: “Made locally, made for you.” I created language that emphasizes community, sustainability, and ease—ensuring our communication resonated with farmers market regulars.